Monday, 29 June 2015

Facebook vs whatsapp which is better

Facebook Messenger – what's good?
Facebook Messenger has a clean, light blue interface. The app will inform you when your contacts are online, either on Messenger or Facebook, and it allows you to chat with individuals and groups.

You can text non-Messenger friends using their phone number, send media including pictures, stickers and voice messages, continue chatting while in other apps via the use of Chat Heads, and share location information with your friends. Messenger also allows you to make free calls internationally to other friends using the service.

Facebook Messenger – what's bad?
For starters, you can't log out within the app itself: there is no log out button. To get out, you need to go to Settings > Applications > Manage Applications. Open 'Messenger' and 'Clear Data'.

There's also a lot of bugs still complicating things, like internet connections that just won't connect (and thus make the app entirely useless as an instant messenger). You also can't fully disable notifications either. And being spammed to get your friends to join the service all the time is very annoying.

WhatsApp – what's good?
WhatsApp is probably the most well-run instant messaging service available, handling more instant messages in a day than the entire global SMS industry. We've dedicated many hours of our time to WhatsApp tips and tutorials.

WhatsApp uses your telephone number (and that of your friends) to set up an account so new contacts are added as soon as you get their phone number, assuming they use WhatsApp. Unlike Facebook though, it is not linked to a larger service.

WhatsApp allows you to send free instant messages to anyone you know with the app installed and you can chat with individuals or groups. You can send videos, pictures, voice messages and location data, and it also features some easy-to-use sharing features and has a huge array of emoticons to spice up your messages.

WhatsApp – what's bad?
WhatsApp, while providing a good core service, is kind of light on extras. There's no moving stickers or mini games. As with Messenger, there is no option for video calling either. You can't log out of WhatsApp either because it uses your phone number, so you will always receive messages (but you don't appear as ''online'' until you enter the app). 

Conclusion
Facebook's Messenger app still needs a lot of work whereas WhatsApp is pretty perfect in its simplicity. Messenger offers some additional features like free voice calling that WhatsApp doesn't have yet, but WhatsApp allows for more file sharing options and customization. Messenger is a small part of a much larger social network and WhatsApp's basic messaging service has no frills. There are actually more differences than similarities.

Facebook Messenger can be checked on the web but WhatsApp cannot, and this is quite significant. When I want to change from swiping and have a more fluid conversation using a physical keyboard I  have to switch to Facebook. WhatsApp has a very good reputation for delivering messages whereas Messenger isn't quite as reliable.

You can very easily use both IM services without any overlap, or replace both of them with other options.
Neither of these instant messengers are perfect, and both have spotty security histories. But both have a huge following and that is their strength – chances are that all of your friends are using either one or both of these services. While there are other, better-featured messenger apps available they simply do not have the same reach.

It seems unlikely to me that Facebook will mess with WhatsApp too much, but monetizing that service further will surely come in time (at the moment neither service has ads). The decision really comes down to whether you want a service tied to your social network or to those friends whose phone numbers you have – or both. Or you can go AWOL entirely and check out our list of the best WhatsApp alternatives and encourage your friends to start using one of those instead.

Do you use either or both of these services? Has Facebook's purchase of WhatsApp made you consider alternatives?

Friday, 26 June 2015

8 GOOD WAYS TO ATTRACT MORE PEOPLE READ YOUR POST

Your precious words. You know they’ve got to be right to attract the audience you want.

You’ve slaved over them, carefully crafting each phrase. You finally hit “publish,” and what happens?

Nobody reads them.

No comments, no tweets, no sharing on Facebook.

It’s enough to send a writer into deep depression, and wipe out motivation to keep producing great content.

Think you need to spend another 10,000 hours perfecting your writing skills? Probably not.

Actually, the solution may be a lot easier than you expect. Writing less and styling your text so it’s easy to read could be all you need to do to attract and hold attention.

Impatient searchers

Jakob Nielson’s seminal web usability study from 1997 showed that 79% of web users scan rather than read.

Think about how you use the web. You’re in search of information. And if you don’t find it on the page you’re visiting, you click away and look elsewhere.

The web is a “lean forward and participate” medium. Television, by contrast, is a “lean back and let it wash over me” medium.

What can you do to engage your readers so they lean into your content, stay on your pages and interact with your information?

Make it snappy

To write successfully for the web, you need to forget some of what you learned in English composition class.

Accept that people scan web pages rather than reading them in detail, and work with this reality rather than fighting it.

If you want to cover a complex topic, consider breaking it into a series of posts. It’s a great way to keep people coming back for more, and your reader will find it easier to digest your content if they get it in portion-controlled sizes.

Structure your paragraphs in the inverted pyramid style. This means stating your conclusion first, then supporting it with the sentences that follow. This helps scanners to move from point to point, and decide where they’d like to dive in deeper.

Once you’ve done that, use the following easy design techniques to make your content much more reader-friendly. It takes just a few minutes to turn a post from an overwhelming mass of gray text to something that engages the reader and pulls her in.

1. Embrace the line break

There are few easier ways to make your content more readable. Even complex content can be made much more reader-friendly with the simple introduction of lots of white space. Feature one idea per paragraph, and keep them short — three or four sentences at most.

And try writing some paragraphs with one sentence only.

2. Break up your content with compelling subheads

One technique taught here at Copyblogger is to write your headline and subheads first.

A strong headline (and therefore a strong premise) is vital to getting readers to come check you out in the first place. And solid subheads keep the reader engaged, acting as “mini headlines” to keep them moving through the rest of your content.

Make your subheads intriguing, but informative, too. Web readers have well-honed BS meters, so don’t exaggerate or you’ll lose credibility. “Compelling” is not the same as “hypey.”

Once you’ve written your subheads, review them to see what your reader/scanner will understand if he or she reads only that part of your article. Is there a compelling story? Will they get the gist of your information?

3. Use bulleted lists

They create fascinations your readers can’t resist
They’re an easily-scannable way to present multiple points
They look different from the rest of your text, so they provide a visual break for your reader
4. Use deep captions.

Studies have shown that image captions are consistently some of the most-read copy on a page. Try pairing a strong image with a “deep caption.”

Deep captions are two to three sentences long. That’s long enough to intrigue your reader to dig in to your whole article.

5. Add highly relevant links

Internal links back to your own cornerstone content will keep people on your site and reading your best material.

External links demonstrate that you’ve researched the topic and want to highlight other experts.

Good content uses both to expand your reader’s understanding and add value.

Another advantage of internal links is they make it less frustrating when some dirtbag scrapes your content (cuts and pastes it to their own site without attribution).

6. Use strategic formatting

Add emphasis to your web copy by bolding important concepts. You reader will be able to scan through and pick out the most important information at a glance.

Don’t highlight everything (which would have the same effect as highlighting nothing). Instead, emphasize the key points so the scanner can quickly pick them out.

7. Harness the power of numbers

Think those numbered list posts are tired? Think again. Numbers are an incredibly effective way to both capture attention and to keep the reader oriented.

If you don’t believe me, take a quick look at the “Popular Articles” on the right hand of this site. You’ll get a mini-tutorial in some of the ways you can use numbers (and other techniques) to make a post more inviting.

You can often make a post more compelling just by numbering your main points. Give it a try.

8. Check your dual readership path

Once you’ve used subheads, numbers, bulleted lists and other formatting to highlight the key elements of your post, read through it again — looking only at the text you’ve called special attention to.

Does the reader get the gist? Have you pulled out the most interesting and relevant words, the words that will pull your scanner in and turn her into a reader?

How about you? What are your favorite techniques for getting readers to lean in to your web content? Let’s talk about it in the comments.